I’m Liz Applegate, Confidence Coach for Champions of Good. Fire Starter Session Facilitator for Purpose Seekers.

Hey there, World Changer. Maybe you don’t see yourself as a change-maker but I believe that you are.  And my hope is that one day you will believe this too (the world needs you to believe this!)

Know what else I believe? You are on my About page to find out about me and who I am to see if you can relate to my story and my message…not to come here and read about who I think you are like other About pages you may have read (nothing against those other pages, I just like doing things my own way and not follow the “shoulds” of any industry). So while this is the most difficult page for me to write on my website (seriously, ugh!), let’s dive in.

Me, In Two Words

If I had to sum myself up in two words they would be: Seeker and Believer.

I’m a constant seeker of knowledge, of wisdom, of fun, freedom, beauty, peace, nature and connection. I’m also a believer of kindness, goodness, love, humankind (though it’s been tested many times). I’m also a believer in our individual, divinely-given gifts that are meant to help others and that we should never settle for a life that isn’t filled with passion and purpose.

It’s my hope (the “deep down to the very core of bones” hope) that I can help and inspire others to live this way as well.

How This Came To Be

I can’t say that always saw myself in this way. Far from it. In fact it wasn’t until I hit my late-40’s that I woke up and took brave steps to make it my reality.

I was always a rule follower…until my 40s, when everything hit the fan all at once. Divorce, remarriage, step-motherhood to adult children, hysterectomy, the reality of my sons graduating high school and moving off to college, just to name a few. Life was happening at me and I wasn’t steering the ship. I decided it was time to take the wheel when I became all about changing my life for the better, living my truth and having the desire to help others do the same. Through my own process it felt like I found my calling.

In some ways, it was a kind of calling back. When I was in 7th grade, my junior high school played inspirational audios over the loudspeaker system during our morning announcements. Though these were ridiculed by the other kids, I looked forward to listening to them every morning. One day they began playing Zig Ziglar’s program “See You at the Top.” For the first time, I heard someone talk about hope, choosing a future, being positive, being kind to each other and receiving what you give. His words helped me learn that I am not my circumstances and I always have a choice.

(By the way, you do too!)

What I didn’t realize at an impressionable 13 years old, was that seeds were being planted to want to help others in the same way those audios helped me. Fast forward to my 40’s, when I was redefining who I was and life I was living. I could see how my early teenage self had been given the foundation of wanting to become a coach.

I believe we get to write our own story, that our past doesn’t dictate our future and every day is a choice.

From NonProfit Marketing to Confidence Coaching

My professional background includes over 15 years in nonprofit marketing and communications. Which is a nice way of saying that I handled everything from idea to production to graphic and copy design plus the project management along the way.  When social media began to shift the marketing world, I saw the potential right off and was an early adopter for the organizations I worked for. Colleagues started taking notice. Friends were asking for training and my expertise was being requested by other organizations.

In 2012, I began to see how I could help the boom of online entrepreneurs and I started my own virtual assistant (VA) business where I helped female solopreneurs from all over the world.  I was hired for their marketing and technology needs but what I started noticing was their need to have someone to talk too, to listen to their fears and and help them step into the greatest visions of themselves and their businesses.

I enrolled in the Courageous Living Coach Certification and became certified in 2015 and was chosen to be a mentor coach for the program in 2016 and 2017. But what grew from there was beyond helping my VA clients. I realized I could combine my gifts as a coach, my own life experiences and my passion for helping women redefine their lives. Because of my own experiences with a harsh inner critic and playing small, I wanted to help my clients dream bigger and live bolder. To start their passion projects and launch their for-good businesses.

I consider myself a mission cultivator, a gardener of dreams and a confidence coach for champions of good.

Play bigger, dance in the kitchen, and learn everywhere

On any given day, you can catch me listening to epic ’70s love songs or do-wopping with ’50s hits, reading to Vivaldi, belting out a Katy Perry tune or dancing in the kitchen to ’80s favorites. Just like my varying music tastes, I’m discovering spiritual teachings beyond my Christian background. There is no wisdom teaching that I will ignore — with my three sons being my greatest teachers.

Over the course of my life, I’ve learned to accept my mission: to help others, especially women, gain confidence in their own abilities and dreams.

What else about me?

  • I’m an XNFP, with an equally balanced extroverted and introverted characteristics. (Any other ambiverts out there?)
  • I’m an optimist with realist tendencies. Which sometimes comes across pretty sarcastic.
  • I often laugh at things that other’s don’t see the humor in – particularly my own silly mistakes and clumsiness.
  • I’m an animal lover and have always dreamed of having an animal sanctuary.
  • I collect all-things penguins.
  • I crave being in nature but am guilty of not making the time to leave my North Texas Concrete Jungle.
  • I have a passion for learning and an ease around technology.
  • I see my life (and yours!) as a journey where one opportunity has always led to another.
  • My superpowers are empathy and compassion – though for many years, they seemed to be my Kryptonite.
  • I believe we all are gifted with passions that are to serve others.
  • I also believe the world needs you to bring forth that “thing” that has stirred inside of you.
  • I believe now is the time to take action.

I believe that now, more than ever, it’s time to stop letting “shoulds” dictate our actions. Are you ready to step out with more confidence?

Ready to get started?

Head over to read information on how we can work together, what to expect and ways we can get your conscious business or passion project off the ground.

Let's see how we can work together!

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