Space Coast Parrot Head Club
What started as a way to engage with local charity work blossomed into an opportunity to make a lasting impact on the Space Coast Parrot Head Club's communications strategy. As Newsletter Editor for the non-profit, I reimagined their signature publication, "Parrot Tales," transforming it from a basic PowerPoint format into a professionally designed newsletter using Adobe InDesign.
The refreshed publication not only enhanced readability and visual appeal but also earned an honorable mention at Meeting of the Minds 2024, a prestigious national gathering of Parrot Head Clubs. With sustainability in mind, I also created a parallel template in PowerPoint, ensuring future editors could easily maintain the newsletter's professional look regardless of their design software expertise. This forward-thinking approach balanced professional quality with practical accessibility, ensuring the club's communications could thrive long-term.
A highlight of my involvement was supporting BeatleBeat, a fundraising event for the 2024 Walk to End Alzheimer's. Alongside newsletter articles and social media, I developed and distributed press releases, across multiple media channels, including local print, online news outlets, and radio stations. This comprehensive media strategy contributed to the event's success, which raised over $16,000 for Alzheimer's research.
