Helping Organizations Move People - The Right Way.

Through strategic storytelling, operational clarity, and leadership grounded in emotional intelligence.

Where Strategy Meets Heart

Some people find their calling in one place. I found mine at the intersection of several.

I’m Liz Applegate and for more than 15 years, I’ve worked inside faith-based organizations, barrier-free sleep-away camps, nonprofits, and coaching communities. Each environment taught me something different about what it means to move people.

Not manipulate them. Not market at them. But genuinely move them toward something that matters.

Whether I’m streamlining operations, building bridges between teams, strengthening donor relationships, or guiding organizations through change, I bring both my analytical mind and my whole heart to the table.

Storytelling + Strategy (Not One or the Other)

My career lives where storytelling meets strategy.

I’ve led communications for organizations raising millions through capital campaigns. I’ve built fundraising efforts from the ground up. I’ve managed donor and community relationships that don’t come from templates - they come from listening.

Real listening.

My background as a Professional Certified Coach (PCC) through the International Coaching Federation isn’t a side note to this work. It’s the backbone of it.

Understanding what drives people.
What stops them.
What helps them say yes.

That insight makes me a stronger communicator, a sharper strategist, and a steadier partner to the organizations I serve.

Operationally Grounded. Relationally Strong.

When it comes to operations and communications, I’m adaptable and ready for what’s actually in front of us.

Need to untangle a messy process? Let’s clarify it.

Is your team misaligned? We’ll build alignment.

Trying to translate a meaningful mission into messaging that resonates? We’ll make it clear, human, and actionable.

I’m not interested in cookie-cutter solutions or corporate jargon. I’m interested in what works - for your people, your mission, and your moment.

Mission First

I’m drawn to organizations where the mission is the point - not the tagline.

Where values aren’t something written on a wall, but something lived in daily decisions.

That’s where I’ve spent my career. And that’s where I do my best work.

Let’s Build Something That Matters

Whether you’re:

A nonprofit navigating a season of growth
A mission-driven organization refining your message
A small business owner ready to clarify your voice and operations

I’d love to explore what we can build together.

Over 15+ years in communications, operations, and community building, I’ve learned this:

Magic happens when strategic thinking meets authentic relationships.

If that’s the kind of work you’re looking for - let’s connect.

Let's Connect

"Liz Applegate is one of the most organized and dedicated workers I have had the pleasure of working with. She has many talents, especially in the world of Social Media. As an owner of a sales company and having served as Mayor of Plano, Tx I have worked and supervised a large number of people and having worked with Liz, I strongly recommend her."

— Jeran Akers, Former Mayor, Plano, TX
“She significantly improved communications - among staff, for the and with associate organizations. She brought in “corporate-quality” tools and more current means of reaching the audiences. Her ability to persuade more traditional constituents, engage volunteers, and deploy these tools brought measurable results for the church. Her work was recognized, such that she was subsequently recruited to another organization.”

— Kim Ross, Communications & Marketing Executive, PepsiCo
“Liz handles her work promptly. It is done accurately and she often adds a bit of flair to make it more valuable. She has creative ideas and is willing to bring them to the table. She has a passion for communication that is well done, the ability to think through situations and problems, and a work ethic to accomplish whatever is assigned on time.”

— Deb Christian, Director of Production, UMR Communiations
“Liz is a true professional. She is a leader and has an appetite to grow and learn and not be satisfied with the status quo. Liz has grown over the years into a knowledgeable and valuable resource for any organization she works for. I would highly recommend Liz as on of those people you can trust to “get it done.”

— Patrick Steil, Senior Marketing Systems Manager
“Liz brings a refreshing dose of creativity to her role, both from a design and marketing perspective. She has a hard-to-find ability to move organizations and functions forward, while maintaining good relations and harmony. I enjoyed working with Liz, and continue to seek her out because of her solid marketing judgement.”

— Laurie Shook, Product Marketing
“My business was being held back by outdated and inefficient operational systems, and I felt stuck on where to begin. Liz knew exactly how to approach it. She has a remarkable ability to see both the big picture and the details while getting things done. What sets her apart is how she balances strategic planning with genuine empathy for the change process. She doesn’t just hand you a to-do list – she partners with you through the transformation. I can’t recommend her highly enough.”

— Kate Rado, Center for Organizational Development
“Liz is an outstanding director of communication! She understands how to connect with people, tell ‘the story’, organize campaigns, network in the community and utilize social media in a helpful way. She is responsible, proactive and committed. Her work is never just a job, it’s a calling.”

— Gary Mueller, Retired Bishop, United Methodist Church
“When other people drop the ball, Liz picks it up, and delivers flawlessly. I partnered with Liz while running a 20 person summit, and struggling to keep all of the moving parts going in the right direction. She quickly got the lay of the land, determined how to move forward, and took over management of the deliverables. The result was a successful, organized event, and much less stress for me!”

— Lara Heacock, Kind Over Matter