Shear Magnolia
When a beloved local salon embarked on their relocation journey, they needed more than just a new address – they needed a brand that would carry their legacy forward while embracing fresh beginnings. Drawing on my expertise in brand storytelling and digital marketing, I partnered with Shear Magnolia to create a visual identity that celebrated their Southern roots while introducing a modern, feminine aesthetic.
The project encompassed:
Crafting a logo design that wove together Southern charm with elegant femininity
Developing a comprehensive brand package including business cards, loyalty programs, and salon signage
Creating versatile marketing collateral using Canva's platform
Empowering the salon owner through one-on-one Canva training, ensuring she could independently manage and update her marketing materials
This collaborative approach reflected my belief in not just delivering beautiful designs, but building sustainable solutions that grow with my clients. By choosing Canva as our design platform and providing hands-on training, we created a system that balanced professional polish with practical usability – allowing the salon owner to maintain her brand's fresh look while adapting to her business's evolving needs.
The result was more than a rebrand; it was a transformation that honored Shear Magnolia's roots while positioning them for their next chapter of growth, complete with the tools and knowledge to maintain their brand integrity for years to come.
Brand Logo Redesign
