AWAKEN: Personal Optimization Coaching

Wake up to the life you were always meant to live.

You weren’t meant to drift through life on autopilot.

You were meant to wake up — fully, bravely, intentionally — and create a life that feels deeply aligned with who you truly are.

If you’ve spent years doing all the "right" things — building a career, raising a family, caring for others — but somewhere along the way lost connection with yourself, you're not alone.

And you're not stuck.

AWAKEN is a transformational coaching experience designed to help midlife women reconnect with their identity, reignite their purpose, and realign their lives from the inside out.

This isn’t about pushing harder. It’s about waking up to your own power.

What AWAKEN Is About

Through my proven three-part framework — Deep Discovery, Strategic Integration, Forward Action — we work together to:

  • Uncover who you are beneath the roles, routines, and expectations

  • Build habits and systems that nourish your true identity

  • Move with clarity, confidence, and sustainable momentum toward the life you actually want

AWAKEN is not about fixing you.
It's about freeing the bold, brilliant woman who's already inside you.

AWAKEN is not about fixing you.

It's about freeing the bold, brilliant woman who's already inside you.

View of a beach from inside a rock cave, looking out to the ocean with a large rock formation in the water.

Before we dive into how AWAKEN works, I want to share why this journey is so personal to me.

There was a season in my life where everything looked “fine” from the outside — career milestones, family routines, busy calendars.

But inside?
I felt like I was living someone else’s life.

I had drifted so far from the woman I wanted to be that I almost forgot she existed.

There was a deep, quiet ache I couldn’t ignore anymore — a knowing that this wasn’t the life I was meant to sleepwalk through.
I wanted to wake up.
I wanted to feel alive again.
I wanted to choose my days instead of surviving them.

That awakening wasn’t instant. But it was the turning point that led me here — to a life built with clarity, intention, and alignment.

AWAKEN was born from that experience:
A journey back to yourself.
A permission slip to dream again.
A guided path toward the woman you were always meant to be.

If you feel that quiet nudge inside — the one that says “there’s more for me” — you’re not wrong.
And you don’t have to figure it out alone.

Smiling Liz Applegate with blonde hair outdoors

Midlife isn’t the end.

It’s the beginning of becoming fully yourself.

The AWAKEN Journey

  • Deep Discovery: Clarify your values, strengths, desires, and unhelpful patterns

  • Strategic Integration: Build aligned habits, systems, and daily practices

  • Forward Action: Move intentionally and consistently toward your future self

What's Included in AWAKEN

  • Bi-weekly private 1:1 coaching sessions (45–60 minutes each)

  • Personalized life vision and habit-building plan

  • Deep discovery exercises and reflective prompts

  • Strategic goal-setting and identity-based action planning

  • Mindset coaching to overcome self-doubt and inertia

  • Unlimited email and voice message support between sessions

  • Access to the AWAKEN Starter Guide and planning tools

Who AWAKEN is For

  • Midlife women ready to stop sleepwalking through life

  • Professionals and entrepreneurs seeking greater purpose and fulfillment

  • Women navigating transition points: career pivots, empty nest, health changes, new dreams

  • Anyone ready to stop settling and start aligning

Beach sunrise with gentle waves and cloudy sky

Program Details

Program Length:

  • 4 months of transformational coaching support

Investment:

  • $349/month (billed monthly)

  • $1,250 pay-in-full (save $150)

Your Awakening Starts Here

If you're ready to wake up to the life you were meant to live, I'd be honored to walk beside you.

Let's clear the fog, light the path, and move forward with clarity, courage, and joy.

“My little family of 4 hit an unexpected a rough spot and I’m honestly not sure how I would’ve kept my business afloat and take care of myself and loved ones without the coaching, guidance & compassion that Liz provided. She helped me step back and see the pattern in my reactions and the stories I was telling myself that weren’t helpful (or even true). With her help, I’m now able to recognize when those patterns are showing up and quell them before they take hold. Incredibly powerful (and empowering). I’m so very grateful.” ~ Hélène Scott