Living by Trial and Error with Kerstin Martin

Today’s conversation is with my guest Kerstin Martin, a leading SquareSpace Expert and Calm Business Educator who helps entrepreneurs simplify their business tech with the all-in-one SquareSpace platform.

Kerstin also publishes the popular Eule Planner®, an analog business planner specifically designed for digital entrepreneurs. As an HSP and empath Kerstin’s approach to teaching and running an online business is calm and gentle, with a focus on delivering high quality content, service and training. She advocates and practices kindness, integrity and inclusivity. Kerstin is originally from Germany and lives in the Pacific Northwest with her American husband, fluffy grey cat 'Stinky', and their plane 'Ginger.'

Best of all? Kerstin started her business in her 50’s.

We talk about the natural evolution of becoming an “accidental entrepreneur” and how Kerstin likes to be open to new opportunities by living by trial and error. She tries something new with the attitiude that is it doesn't work, she can try something else. This has led to having a 6-figure business without all the hype and hustle.

I can’t help but notice how Kerstin creates what she needs and then shares it with her audience.

You can connect more with Kerstin at kerstinmartin.com and on Instagram at instagram.com/kerstinmartin

Interested in Human Design? Find out more here: https://www.jovianarchive.com/

We mention Susannah Conway a few times. She is amazing and you can find here: https://www.susannahconway.com/

This is the last episode in the “How they got started,” series. The upcoming series “Reclaiming Midlife” begins on April 12, 2022. This series was inspired by the meme that recently circulated of the Golden GIrls and the Sex in the City roboot, “And just like that…” actors side by side, shocklingly letting us know the characters were the same age. I was in total shock so had to check and yep…Dorothy stated she was 55 in the very first episode of the Golden Girls.

55, ya’ll. Let that sink in. I’m turning 56 next week with my pink hair, tattoo and building a thriving business. You don’t see me wearing a mumu and living in a retirement community. 

The meme is below. It is eye-opening - on many levels. Mainly how our view of women and aging in society has shifted…and also how we still have a long way to go.

I believe that shift needs to begin in how we see ourselves.