"What in the heck is life coaching?" It's the number one question I have received since starting my journey as a coach in 2015. Maybe the question isn't worded precisely as that every time, but I can hear and see the confusion when I share what I do. In fact, every life coach I know has been asked this question at some point in their career. So I felt it was my turn to address the industry and offer insights into the most often held misconceptions. Some of which you may be surprised.